For Residential Distribution Partners
Policies for Distribution LEAF Program
LEAF is a Climate Control Group program designed to support channel partners with funds that support your promotion of our brand(s). This policy applies to contracted Residential Distribution Partners for ClimateMaster, ClimateCraft, IEC or ClimaCool who do local advertising, host events or implement activities that will drive their sales. This is a shared contribution to offset activity costs. Channel Partners can apply for funding through the link below, and your sales contact will be prompted to approve your request. Your sales contact can approve a portion of reimbursement of your spending as it aligns with budgets and requests. Rather than basing the program on your historical volume, the program is a discretionary fund designed to give our sales team the ability to support local residential advertising and sales promotion activities that drive sales for you and your customers.
LEAF Eligible Activities | Residential Distribution Channel
ADVERTISING | EVENTS | TRAINING | PROMOTIONAL MERCHANDISE
ADVERTISING
Your advertising efforts in conjunction with our brand in approved format are eligible for up to 50% reimbursement in the form of an account credit with pre-approval and adherence to guidelines and receipts to support claims. Claims greater than $5,000 require additional approval, so communication with your sales contact(s) is critical. LEAF claims should be submitted within 60 days of your incurred expense.
- Print Advertising
- Billboards
- Direct mail
- Vehicle Wraps
- Television advertisements
- Sales incentive contests
- Radio ads
- Ad word or Key word campaign
- Website creation/development
- Internet advertisements (Advertising agency must not be on the distributor’s payroll)
- Other local market activities with prior approval from Residential Sales Leader
Request Pre-Approval
If you or your agency is designing a marketing piece, it is critical that you follow our brand guidelines. Before you commit financially - please submit your design to our creative services group for approval Please allow 3-5 business days for review and approval
EVENTS & TRAINING IN YOUR CUSTOMER TERRITORY
Events and Training hosted in your territory may be eligible for partial reimbursement in the form of an account credit with preapproval and adherence to guidelines and receipts to support claims. Claims greater than $5,000 require additional approval, so communication with your sales contact(s) is critical. All LEAF claims should must be submitted within 60 days of your incurred expense. See Guidelines for eligibility and compliance details.
- Home expos and trade shows
- Customer Appreciation events/ sponsorships
- Sales/contractor Trip Incentives
- Demo units for tradeshow or training or your local showroom
- On-Site Training at your facility
- Online training at ccguniversity.com (see below)
- Other training as approved by your Sales Leader
PROMOTIONAL BRANDED MERCHANDISE
- Goods purchased from our online merchandise store are compliant with our brand guidelines.
- Add your own logo to select merchandise through the store itself.
Other Branded Merchandise
- If you elect to purchase and cobrand merchandise on your own, you must align with our brand guidelines
- Review our guidelines here for any of your branding projects
TRAINING WITH CCG UNIVERSITY
The brands of CCG have a variety of low cost or complimentary training options at ccguniversity.com. These training events are eligible for partial reimbursement via credit memo. LEAF claims should be submitted within 60 days of your incurred expense.
Related Travel expenses are not eligible for LEAF reimbursement, however when you stay at one of the hotels we have identified with a negotiated rate you can submit those expenses for reimbursement.
- Technical Learning (CCG Product and Industry-Specific)
- Sales Learning (Sales Personnel and Sales Leadership)
- Professional Development (General Professional Business Courses)